As you know, more and more people are labelling Thee Faction ‘The New Mumford & Sons’. The exact nature and extent of our respect for Mumford & Sons is, of course, very well documented. So you can imagine exactly how excited we are by this comparison.
This week sees the launch of the new Mumford & Sons album. To celebrate this, we offer you a choice. It is a choice as stark as the contradictions of capitalism. As opposed as the dialectic itself. As black and white as the prevailing labour relations. Your choice is: to splash your hard-earned on the new Mumford & Sons album, perhaps via a massive corporate retailer like Amazon or similar. Or to spend the cash you swapped for your labour on all three Thee Faction albums for £15, with the money going straight to the band to fund further musical and political activities (if you need to try before you buy, there’s songs off all three albums here).
Click on image to get all three albums for £15
Effectively this is a ‘which side are you on?’ moment. Let’s work on the assumption that everyone will buy one or the other. This doesn’t seem to be an unreasonable assumption – that last Mumford & Sons record sold an astonishing number of ‘units’. So, purchasing the Mumford & Sons record says something very specific about you and your place in the class struggle. Purchasing all three Thee Faction records for £15 says something equally clear about you and your place in the class struggle.
This will be a question that will resonate through the ages. “That week, in September 2012: did you buy the Mumford & Sons second album from a massive retailing behemoth or all three Thee Faction records for £15 direct from socialists?“. You will either inflate your chest, look your interrogator in the eye, and confidently answer ‘the latter’, or cough uncomfortably, shuffle your feet, and mumble ‘the former’. You know what you’ve got to do.
Equally, we hear Mumford & Sons will be touring on the back of this new album. Now, attending a Mumford & Sons gig is an explicitly political statement. They take you by the throat and shove class war rhetoric and tight analytical polemic down your gullet, washed down with gallons of socialist rhythm’n’blues with all its redemptive qualities and invigorating energies. No, hang on, that’s us. Mumford & Sons preen in jeans about how mean their girlfriends have been. Or have public therapeutic struggles about their faith in deities or their angst over which way to turn (continue the musical gap year, or take that job at Goldman Sachs, presumably).
Again, the choice is yours. Turn up at one of their celebrations of bourgeois liberal individualistic existential nonsense where the next generation of investment bankers and management consultants chant in unison abut their superficial concerns, or come to the DDRofRnB and get down and dirty to Socialist RnB’s finest solution songs, concerned not with moments of self-indulgent anguish, but with class-based analysis and giving history a big old kick up the arse to propel it towards the next epoch. The one that will be ours.
Up to you, of course. We won’t judge your choices. You simply choose your side, and commit. If it’s Mumford & Sons and their bankrupt aesthetic, so be it. Or if it’s Thee Faction, with our anthems of joy, hope and solutions to the current crisis, then, again, so be it. We are not placing a higher value on one or the other. Just choose your side and be done with it.
And we’ll see you on one side of the barricades or the other. You choose which. Ours or Mumford’s. All we are doing, by offering this bundle of records and an imminent DDRofRnB, is facilitating the choice.
Our side will win, mind.
Oh, and we are, of course, aware that some of you will already have one of more of our records, and might not want to buy the three album package. We understand. So you could make a very similar statement of your position in the class struggle, and your position regarding Mumford & Sons, by choosing between Mumford & Sons new album and our new album: Singing Down the Government, or, The War of Position and How We’re Winning It.
click on image to buy the album
or, equally, if you just want the two Thee Faction studio albums: Up the Workers, or, Capitalism is Good for Corporations That’s Why You’ve Been Told Socialism is Bad All Your Life and Singing Down the Government, or, The War of Position and How We’re Winning It, then that makes an identical statement about your role in the class war and where you stand vis a vis Mumford & Sons. And we’re offering them for a bargain basement £10 for the pair.
click on image to buy the two album package
Everyone needs to declare his or her hand, of course. Right now. So share this information. Post it on facebook or twitter. Or on your blog. Or email your friends. You must choose, brothers and sisters, you must choose. Whether you are going to be the problem, along with Mumford & Sons. Or whether you are going to the solution. Are you ready to testify?